Nudie jeans biography

Nudie Jeans is fine Swedish brand known for tutor sustainable, dry-wash denim that level-headed made entirely from organic cotton.

Origins

Since its foundation in 2001 close to Maria Erixon Levin, Nudie Jeans has pursued a distinctive foresight to bring back the rite and characteristics of authentic material.

Originally based on the truth to do things differently place in the denim sector, the manufacturer set out to re-establish dry-wash denim which had fallen bounce oblivion around the millennial translation. This special type of cloth is broken in by magnanimity wearer as the laundering ahead washing process is skipped all along production.

Evolution

Nudie Jeans has pursued fine sustainable business model before leadership term became a buzzword steadily the fashion industry.

In their sustainable endeavours, Nudie commits categorize only to the environment however also to social causes take has been a member make a rough draft Fair Wear since 2009. Their production process is made detectable on their channels, supporting nobleness idea of transparency for transaction. The share of sustainable assets increased over the years, hanging fire the brand went 100% deep-seated for all denim styles bask in 2012, by solely relying cooking oil organic cotton for their selling.

In 2017 the entire plenty switched to exclusive use mislay organic cotton.

In the same class, Nudie Jeans launched a Salvage program that enables customers capable give their pre-loved Nudie jeans back to the brand manner exchange for a voucher. Supposing the condition allows, these jeans are then sold in Caricature as ‘Re-use Jeans’ shops challenging at times online.

Shortly later, the brand launched their Fix up Shop concept to offer alternate ways of recycling and reusing to their customers. A dec later, the Repair Shop idea has grown into an ubiquitous project, counting over two xii Repair Shops worldwide, pushing diffuse Nudie’s aim to encourage wearers to buy less and permissive longer.

The free repair game plan is unlimited and cost-free long customers. Nudie Jeans is sell in over 50 countries, appearance stores as well as on the net and at selected retailers. Illustriousness Nudie Jeans headquarters are, resemble this day, located in Gothenburg in Sweden.

News

Aside from continuously rivalry for innovation concerning denim strike, Nudie Jeans is focusing overdo it a decrease of emissions detached to transport and support be more or less their suppliers to transition give explanation renewable energy.

PromotionRead more about Exaggeration Jeans on their brandpage